Web Performance Optimization Technique - Incremental Static Regeneration

Incremental Static Regeneration (ISR) is a powerful feature in Next.js that combines the benefits of static site generation with the flexibility of server-side rendering. It allows you to update static content after your site has been built and deployed, without requiring a full rebuild.

Vivek Rastogi

8/15/20251 min read

Incremental Static Regeneration (ISR) is a powerful feature in Next.js that combines the benefits of static site generation with the flexibility of server-side rendering. It allows you to update static content after your site has been built and deployed, without requiring a full rebuild.

How ISR Works

ISR enables you to:

  • Generate static pages at build time for fast initial loads

  • Regenerate specific pages in the background when they're requested

  • Serve stale content while new content is being generated

  • Update content incrementally without rebuilding the entire site

Key Concepts

Stale-While-Revalidate: When a page with ISR is requested after its revalidation period, Next.js serves the cached (potentially stale) version immediately while generating a fresh version in the background.

Revalidation Period: You specify how long a page should be cached before it's eligible for regeneration using the revalidate property.

Implementation

Here's how you implement ISR in Next.js:

Benefits

Performance: Static pages load extremely fast since they're pre-generated and served from a CDN.

Scalability: You can handle high traffic without overwhelming your backend, as most requests are served from cache.

Fresh Content: Content updates automatically without manual deploys or full site rebuilds.

Cost Efficiency: Reduces server load and API calls since content is cached and only regenerated when necessary.

Use Cases

ISR is particularly useful for:

  • E-commerce product pages that need periodic price updates

  • Blog posts or news articles with comments or view counts

  • Marketing landing pages with dynamic content

  • Documentation sites with frequent updates

  • Any content that changes regularly but doesn't need real-time updates

The technique is especially powerful for sites with many pages where rebuilding everything would be time-consuming, but you still want the performance benefits of static generation.